Based on our investment experience we developed FAI’s 10 Investment Principles to guide us in investing your savings:

1. Know What You Own and Own What You Know
2. The Only Sure Thing in Investing Is Diversification
3. No Disciplined Investment Strategy Works 100% Of the Time
4. Market Valuations Alone Should Not Drive Investment Decisions
5. Investors Should Understand the Difference Between Long-Term Investing and Short-Term Trading
6. Market Timing Is Impossible
7. Investing Should Not Be Emotional
8. A Great Company Does Not Always Make A Great Investment
9. Be Wary of Media Investment Commentary
10. A Diversified Portfolio Will Always Contain Winners AND Losers